Industry · Webshops & e-commerce
Turn one-time buyers into returning customers — automatically
E-commerce businesses lose revenue every day to customers they forget to follow up. The Agency CRM unifies your customer data, marketing and sales pipeline — so you reach every buyer with the right message at the right moment.
14 days free · no credit card · connect your shop in one click
Sound familiar?
The challenges every online store faces
Separate tools for email, analytics, customer service and sales — but no single picture of who your customer really is.
Customers you never see again
Over 60% of buyers order just once. Without targeted follow-up, they quietly move to a competitor.
Same email to everyone, results for no one
One newsletter for every customer. High unsubscribe rates, low CTR — and no idea why it's not working.
No grip on lifetime value
You know what someone ordered, but not who your most valuable customer is or when they're ready to buy again.
Follow-up that's manual and therefore never happens
Abandoned carts, expiry dates, anniversaries — you know they're opportunities, but there's never time to track them all.
Customer segmentation
Know your customer better than they know themselves
Group buyers by purchase history, average order value, category preference or last order date. Speak to each segment with tailored copy — and watch open rates double.
- Automatic segments based on RFM score (Recency, Frequency, Monetary)
- Tags and custom fields per customer
- Live segment size — always up to date
- Export to email campaigns or funnels with one click
Marketing automation
Abandoned carts, win-backs and anniversaries — on autopilot
Build visual flows that reach the right customer at exactly the right moment. From day two after a first purchase ("how's your order?") to a personal offer on their birthday.
- Visual flow builder — no code required
- Triggers on purchase moment, inactivity or order value
- A/B test email subject lines automatically
- Ready-to-use templates built for e-commerce
Sales pipeline & quotes
Larger orders call for a personal approach
B2B customers, procurement teams and wholesale buyers don't just click checkout. Manage those trajectories in a Pipedrive-style pipeline — from first contact to signed quote and paid invoice.
- Link contacts and companies to orders
- Send branded quotes, signed via the portal
- Invoices with iDEAL/SEPA directly from the CRM
- Revenue forecast per quarter
38%
More repeat purchases after 90 days
2.1×
Higher lifetime value per customer
9h
Less manual work per week
€1,850
Average extra revenue / month
Everything for your store
Every tool you need — in one place
Lead capture & pop-ups
Capture newcomers via forms, pop-ups and landing pages that land directly in your CRM.
Win-back campaigns
Automatically re-engage dormant customers with a personalised offer after 60, 90 or 120 days of inactivity.
Quotes & invoices
Send professional quotes and invoices in your brand style — including online payment and automatic reminders.
AI assistant
Ask "which customers spent over €500 this year and haven't heard from us?" — the AI answers in seconds.
CLV & RFM dashboard
See at a glance which customer segments are growing and where the biggest revenue opportunities lie.
Mobile app
Answer customer questions, view your pipeline and send a quote — even on the go.
Customer story
"We saw our second-purchase rate rise from 18% to 31% in four months"
"We had Klaviyo, a separate CRM and a spreadsheet for B2B customers. The Agency CRM replaced everything. Segmentation is super quick to set up, the flows just run, and I finally have a dashboard that tells me where revenue comes from."
Fleur van den Berg
E-commerce Manager · Textile Wholesaler De Wever — Tilburg
Frequently asked questions
Yes. Via our integrations (or Zapier/Make) you can connect WooCommerce, Shopify, Magento and other platforms. Orders, customer data and order values flow automatically into the CRM.
Put your customer data to work
Join online stores that grow repeat revenue with The Agency CRM.
Prefer a guided tour? Book a demo