Email marketing
Emails that land, at exactly the right moment
Build campaigns, sequences and newsletters powered by your CRM data. Send the right message to the right segment — automatically, measurably and GDPR-proof.
14 days free · no credit card · live instantly
42×
Average ROI on email
3.2×
More opens with segmentation
28%
Higher conversion via sequences
99.3%
Deliverability rate
Campaigns & newsletters
Professional campaigns built in minutes
The visual drag-and-drop editor lets you create newsletters and campaigns that reflect your brand. No HTML skills needed — full control over design, content and timing.
- Drag-and-drop editor with brand blocks and reusable templates
- Send as a campaign or schedule ahead for your entire editorial calendar
- Real-time preview on desktop and mobile before sending
Smart segmentation
The right message to the right contact
Segment based on everything your CRM knows: deal stage, revenue, tags, last activity, industry or behaviour in previous emails. No disconnected email tool — your CRM data drives the targeting.
- Dynamic segments that update themselves automatically
- Filter on CRM fields, pipeline data and email behaviour
- Combine conditions with AND/OR logic for surgical precision
Sequences & nurturing
Follow-up that runs itself — step by step
Build visual email sequences that warm up leads, onboard clients or win back churners. Behaviour-based triggers (opened, clicked, no response) ensure every contact receives the most relevant step.
- Triggers on open, click, inactivity or CRM event
- Branching logic: send path A or path B based on behaviour
- Pause, manually intervene or close off at any point
A/B testing & deliverability
Higher opens, better deliverability — no guesswork
Automatically test subject lines, sender names or content on a portion of your list. The winning variant goes live automatically. Built-in SPF/DKIM configuration and a dedicated sending reputation mean your emails arrive in inboxes, not spam.
- A/B tests on subject line, preview text or content
- Automatic winner selection based on opens, clicks or conversions
- Spam score checker, SPF/DKIM wizard and bounce management
Benefits
Built for agencies that want measurable results
No more standalone email tool. Everything runs on your CRM data, in one environment.
Live reports per campaign
See per send: opens, clicks, unsubscribes, bounces and revenue — linked directly to deals in your pipeline.
GDPR-proof & European servers
Consent management, automatic opt-out processing and full GDPR compliance — built in, not an add-on.
Connected to your CRM and automations
An opened email can create a task, move a deal or start a sequence. Email and CRM are one.
"We used to send newsletters from Mailchimp and never knew which recipient also had an open deal. Now The Agency CRM automatically sends the right sequence based on deal stage. Our open rate climbed from 21% to 38% in three months."
Roos Vermeer
Marketing Manager · Groeikracht Communicatie
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