Our story
Built by an agency, for agencies
We are The Agency CRM. We built The Agency CRM because we know first-hand what it feels like to work across Trello, Notion, Excel, and Mailchimp all at once — and still feel out of control. Enough of that.
Founded 2019 · Based in the Netherlands · 100% European data
500+
Active teams
€2.4M
Invoiced monthly
4.9 / 5
Average rating
2019
Founded in the Netherlands
Our mission
Every agency deserves one system that actually works
There is no shortage of tools. But a system that connects leads, sales, projects, invoices and marketing — and works in English with proper VAT rules? That didn't exist. So we built it.
The Agency CRM is not a side project or a venture-backed startup with a two-year runway. It is the daily workhorse of our own agency — and of 500+ other teams who had the same problem.
The problem
Agencies juggle an average of 9 separate tools
Every tool has its own login, export and subscription. Data gets fragmented. Handoffs go wrong. And at the end of the month you wonder: why does this take so much time?
Tool spaghetti
CRM here, project management there, invoices somewhere else. Nothing talks to anything — you are the glue.
Admin time sinks
Manually copying, exporting and importing data. Hours every week that create zero value.
Blind spots
No single view of revenue, pipeline and capacity. Decisions made on gut feel instead of data.
Mounting subscriptions
Every separate tool costs money. For a small team you can easily hit €300–€600 per month.
Our approach
How we think about software
We don't build feature lists. We build for the feeling you get at the end of the day when everything just works.
All-in-one — or nothing
Half-baked integrations are worse than no integration. Every part of The Agency CRM is natively connected — leads know their invoices, projects know their deals.
AI as a colleague, not a gimmick
The AI assistant in our CRM knows your clients, pipeline and context. Not a standalone chatbot — a colleague who understands what you mean.
Privacy by design
Data lives on European servers, is GDPR-compliant and never feeds external AI training. Your client data is yours.
Support that actually responds
No ticketing system with three-day wait times. Our people know the product and are in the same timezone as you.
Timeline
From internal tool to full platform
The Agency CRM founded
We start as a digital agency in the Netherlands and immediately search for the perfect CRM.
First internal version
After three years paying for too many tools, we build our own pipeline tracker — for internal use only.
First external clients
Friendly agencies want the same system. We open the doors to a first group of 30 teams.
AI assistant & marketing module
We integrate an AI assistant that knows the full CRM context, plus email campaigns and funnels.
500+ teams, full platform
The Agency CRM grows into a complete all-in-one platform with leads, projects, invoices, marketing and reporting.
International & mobile-first
We expand to Belgium and are building a native mobile app — with the same DNA.
The team
Small team, big impact
We are a compact, driven team of developers, designers and agency veterans. No shareholder pressure, no unnecessary overhead — just building what works.
We work remote-first from the Netherlands and Belgium.
5+ core team members
Netherlands & Belgium
Curious if it fits your agency?
Try The Agency CRM free for 14 days. No credit card, no obligation — and our team is ready if you have questions.
Prefer a guided tour? Book a demo