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Reporting & analytics

Always know exactly where your agency stands

Live dashboards for revenue, MRR, cashflow and pipeline. From win/loss analysis to custom reports — everything on one screen, always up to date.

14 days free · no credit card · live in 5 minutes

app.theagencycrm.nl
Reporting & analytics

18+

Ready-made reports

Live

Real-time dashboard updates

32%

More deals won through forecasting

1-click

Export to Excel & PDF

Revenue & MRR

Know every morning what your month will deliver

The revenue dashboard shows revenue, MRR, ARR and cashflow live — broken down by client, service, team or region. No more manual spreadsheets; everything pulls automatically from your pipeline and invoices.

  • MRR/ARR trend with month-on-month comparison
  • Cashflow forecast based on outstanding invoices
  • Revenue report per client, service and team member
app.theagencycrm.nl
Know every morning what your month will deliver

Pipeline & forecast

Predict your revenue weeks ahead

The pipeline forecast calculates expected revenue based on deal value and win probability per stage. See at a glance which deals will close this month and where you need to step in.

  • Weighted forecast per pipeline stage
  • Win probability automatically calculated from historical data
  • Drilldown per sales rep or team member
app.theagencycrm.nl
Predict your revenue weeks ahead

Win/loss analysis

Learn from every deal won and lost

See exactly why deals were won or lost — by competitor, by source, by service. Use those insights to sharpen your proposition and systematically increase your win rate.

  • Win/loss ratio by source, region and product
  • Loss-reason reporting with trending root causes
  • Compare performance by period or team member
app.theagencycrm.nl
Learn from every deal won and lost

Custom reports

Build any report you need

No standard report that covers exactly what you want to see? Build your own with the drag-and-drop report builder. Add KPIs, filter by segment and share with your team or clients — in one click.

  • Drag-and-drop report builder, no code required
  • Shareable dashboards for clients or management
  • Automatic scheduled delivery by email
app.theagencycrm.nl
Build any report you need

Why it works

Data that drives action, not just information

Reports are only valuable if they help you make decisions. That is why every chart sits right next to the action you can take.

Real-time, always current

All figures pull live from your CRM data. No manual exports, no outdated spreadsheets — every time you open the dashboard, everything is accurate.

Fully customisable

Choose which KPIs appear on your dashboard. From MRR to average stage duration — you decide what matters for your agency.

Automatically shared

Set your weekly revenue report to go to the director automatically, or have clients receive their project report in their inbox every Monday.

"The forecast feature has completely changed our monthly planning. Every Friday we know exactly what revenue to expect that month — and where we need to push harder."
T

Tim van der Berg

Managing Director, Norr Agency

Related features

Reporting works even better combined with

Pipeline management

The data in your reports comes from your pipeline. Keep deals updated for an accurate forecast.

Learn more

Invoicing

Invoice data flows automatically into your cashflow and revenue reports.

Learn more

AI assistant

Ask your AI assistant questions about your reports: "What is my MRR this month?" and get an instant answer.

Learn more

In the product

See it in action

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Rapportages
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